• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Work with all your cloud files (Drive, Dropbox, and Slack and Gmail attachments) and documents (Google Docs, Sheets, and Notion) in one place. Try Dokkio (from the makers of PBworks) for free. Now available on the web, Mac, Windows, and as a Chrome extension!


Página inicial

Page history last edited by Nieves Gonzalez 10 years, 1 month ago






Nieves González Fernández-Villavicencio

Blog: bibliotecarios2-0.blogspot.com



"Crea nuevas, unicas y utiles páginas web, alójalas en un amigable sitio web que Google pueda entender, asegúrate que tus usuarios la conocen y participa en la conversación con ellos."


  • Visualiza tu estrategia en medios sociales
  • Mide la disponibilidad de tu organización para implementar un programa de marketing en medios sociales
  • Documenta tus objetivos
  • Fija el calendario de tus actividades
  • Traza y mide el éxito de tus esfuerzos en el plan de marketing


Taller Marketing 2.0 y bibliotecas





  1. Los antecedentes: Bibliotecas y marketing, un relación dificil
  2. La realidad:
    1. Algunos conceptos de marketing 2-0
    2. Qué son Los medios sociales.
    3. Qué uso de las redes sociales para el marqueting están haciendo las bibliotecas
  3. Diseñando un plan de marketing
    1. Elementos de un plan de marketing
    2. El community manager
    3. La estrategia de marketing
    4. Y ahora cómo medimos?  
  4. Trucos con algunos recursos: 
    1.  Recurso TWITTER
    2.  Recurso FACEBOOK 
  5. Algunos ejemplos de políticas de uso de los medios y redes sociales
  6. Comenzamos... 
  7. Bibliografía




Blog de José Luis Menéndez

Academic Libraries

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Blog de Aaron Tay


Blog de Nieves González


Reader de Moreno Barros (Ifla 2010)

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